{"id":7815,"date":"2026-01-19T13:10:35","date_gmt":"2026-01-19T13:10:35","guid":{"rendered":"https:\/\/www.lafiracentrecomercial.com\/?p=7815"},"modified":"2026-01-19T13:10:35","modified_gmt":"2026-01-19T13:10:35","slug":"la-fira-comptara-des-del-31-de-gener-amb-la-primera-botiga-half-price-de-catalunya","status":"publish","type":"post","link":"https:\/\/www.lafiracentrecomercial.com\/ca\/la-fira-comptara-des-del-31-de-gener-amb-la-primera-botiga-half-price-de-catalunya\/","title":{"rendered":"La Fira comptar\u00e0 des del 31 de gener amb la primera botiga Half Price de Catalunya"},"content":{"rendered":"\n<h5 class=\"wp-block-heading\"><\/h5>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cadena europea off-price obre a Reus a final de mes amb m\u00e9s de 3.000 metres quadrats de grans marques a preus atractius<\/p>\n","protected":false},"author":2,"featured_media":7818,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[116],"tags":[],"class_list":["post-7815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar-2"],"featured_img_url":"https:\/\/www.lafiracentrecomercial.com\/wp-content\/uploads\/2026\/01\/CC-La-Fira-Silicius.5.webp","custom_meta":{"contentDirectorios":"","contentAux":"<div data-id=\"7815\" class=\"mfn-builder-content mfn-default-content-buider\"><section class=\"section mcb-section mfn-default-section mcb-section-zya15xmm4 default-width\"   style=\"\" ><div class=\"mcb-background-overlay\"><\/div><div class=\"section_wrapper mfn-wrapper-for-wraps mcb-section-inner mcb-section-inner-zya15xmm4\"><div  class=\"wrap mcb-wrap mcb-wrap-57fgysmgw one tablet-one laptop-one mobile-one vb-item clearfix\" data-desktop-col=\"one\" data-laptop-col=\"laptop-one\" data-tablet-col=\"tablet-one\" data-mobile-col=\"mobile-one\" style=\"\"   ><div class=\"mcb-wrap-inner mcb-wrap-inner-57fgysmgw mfn-module-wrapper mfn-wrapper-for-wraps\"  ><div class=\"mcb-wrap-background-overlay\"><\/div><div  class=\"column mcb-column mcb-item-b93pzwxr one laptop-one tablet-one mobile-one column_heading vb-item\" style=\"\" ><div class=\"mcb-column-inner mfn-module-wrapper mcb-column-inner-b93pzwxr mcb-item-heading-inner\"><h1 class=\"title\">La Fira comptar\u00e0 des del 31 de gener amb la primera botiga Half Price de Catalunya<\/h1><\/div><\/div><div  class=\"column mcb-column mcb-item-lwrwzz9l one laptop-one tablet-one mobile-one column_column vb-item\" style=\"\" ><div class=\"mcb-column-inner mfn-module-wrapper mcb-column-inner-lwrwzz9l mcb-item-column-inner\"><div class=\"column_attr mfn-inline-editor clearfix\" style=\"\"><ul>\n<li>\n<h3><span class=\"Apple-converted-space\">\u00a0<\/span><b>La cadena europea off-price obre a Reus a final de mes amb m\u00e9s de 3.000 metres quadrats de grans marques a preus atractius<span class=\"Apple-converted-space\">\u00a0<\/span><\/b><b><\/b><\/h3>\n<\/li>\n<li>\n<h3><b>Amb aquesta inauguraci\u00f3, el centre comercial de Silicius refor\u00e7a el seu posicionament com a referent en moda, restauraci\u00f3 i oci i avan\u00e7a en la seva expansi\u00f3<span class=\"Apple-converted-space\">\u00a0<\/span><\/b><\/h3>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"section mcb-section mfn-default-section mcb-section-nclnlo4md default-width\"   style=\"\" ><div class=\"mcb-background-overlay\"><\/div><div class=\"section_wrapper mfn-wrapper-for-wraps mcb-section-inner mcb-section-inner-nclnlo4md\"><div  class=\"wrap mcb-wrap mcb-wrap-t76h8yas one tablet-one laptop-one mobile-one vb-item clearfix\" data-desktop-col=\"one\" data-laptop-col=\"laptop-one\" data-tablet-col=\"tablet-one\" data-mobile-col=\"mobile-one\" style=\"\"   ><div class=\"mcb-wrap-inner mcb-wrap-inner-t76h8yas mfn-module-wrapper mfn-wrapper-for-wraps\"  ><div class=\"mcb-wrap-background-overlay\"><\/div><div  class=\"column mcb-column mcb-item-qqd0kox one laptop-one tablet-one mobile-one column_image vb-item\" style=\"\" ><div class=\"mcb-column-inner mfn-module-wrapper mcb-column-inner-qqd0kox mcb-item-image-inner\"><div class=\"image_frame image_item no_link scale-with-grid element_classes alignnone stretch no_border mfn-img-box\" ><div class=\"image_wrapper\"><img width=\"1715\" height=\"1073\" src=\"https:\/\/www.lafiracentrecomercial.com\/wp-content\/uploads\/2026\/01\/CC-La-Fira-Silicius.5.jpg\" class=\"scale-with-grid\" alt=\"\" style=\"\" decoding=\"async\" srcset=\"https:\/\/www.lafiracentrecomercial.com\/wp-content\/uploads\/2026\/01\/CC-La-Fira-Silicius.5.jpg 1715w, https:\/\/www.lafiracentrecomercial.com\/wp-content\/uploads\/2026\/01\/CC-La-Fira-Silicius.5-500x313.jpg 500w, https:\/\/www.lafiracentrecomercial.com\/wp-content\/uploads\/2026\/01\/CC-La-Fira-Silicius.5-1200x751.jpg 1200w, https:\/\/www.lafiracentrecomercial.com\/wp-content\/uploads\/2026\/01\/CC-La-Fira-Silicius.5-300x188.jpg 300w, https:\/\/www.lafiracentrecomercial.com\/wp-content\/uploads\/2026\/01\/CC-La-Fira-Silicius.5-768x481.jpg 768w, https:\/\/www.lafiracentrecomercial.com\/wp-content\/uploads\/2026\/01\/CC-La-Fira-Silicius.5-1536x961.jpg 1536w, https:\/\/www.lafiracentrecomercial.com\/wp-content\/uploads\/2026\/01\/CC-La-Fira-Silicius.5-120x75.jpg 120w, https:\/\/www.lafiracentrecomercial.com\/wp-content\/uploads\/2026\/01\/CC-La-Fira-Silicius.5-480x300.jpg 480w\" sizes=\"(max-width:767px) 480px, (max-width:1715px) 100vw, 1715px\" \/><\/div><\/div>\n<\/div><\/div><div  class=\"column mcb-column mcb-item-qqejr5ji one laptop-one tablet-one mobile-one column_column vb-item\" style=\"\" ><div class=\"mcb-column-inner mfn-module-wrapper mcb-column-inner-qqejr5ji mcb-item-column-inner\"><div class=\"column_attr mfn-inline-editor clearfix\" style=\"\"><p><span class=\"Apple-converted-space\">\u00a0<\/span><b>La Fira Centre Comercial comptar\u00e0, a partir del dissabte 31 de gener, amb la primera botiga Half Price de Catalunya. L\u2019arribada de la reconeguda cadena europea al centre comercial gestionat per Silicius aportar\u00e0 una proposta diferencial basada en grans marques, preus competitius i una experi\u00e8ncia de compra alineada amb les noves tend\u00e8ncies del retail.<span class=\"Apple-converted-space\">\u00a0<\/span><\/b><b><\/b><\/p>\n<p>Half Price aposta per Reus amb un establiment de m\u00e9s de 3.000 metres quadrats repartits entre la Planta Carrer i la Planta Baixa, convertint-se en el local de m\u00e9s superf\u00edcie del centre comercial. La botiga oferir\u00e0 un ampli i variat cat\u00e0leg de productes de primeres marques internacionals, incloent-hi firmes de luxe. Aix\u00ed mateix, comptar\u00e0 amb seccions de moda femenina, masculina i infantil, a m\u00e9s d\u2019una completa proposta de cal\u00e7at, equipament esportiu, articles per a la llar i accessoris per a mascotes.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>La inauguraci\u00f3 de l'establiment a La Fira, amb qu\u00e8 la cadena europea off-price vol posicionar-se com a nova destinaci\u00f3 en moda i estil de vida a preus imbatibles a Catalunya, estar\u00e0 acompanyada de sorpreses i accions especials, com ara promocions i descomptes.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Per a l'Asset Manager de Centres Comercials de Silicius, Mayte Forj\u00e1n, l'arribada de Half Price \u00e9s una not\u00edcia excel\u00b7lent tant per la gran rellev\u00e0ncia de la marca com per la incorporaci\u00f3 d'un operador que aportar\u00e0 valor, varietat i diferenciaci\u00f3 al conjunt de l'oferta comercial. En aquest sentit, assegura que es convertir\u00e0 \"en una de les grans locomotores del centre comercial\" i que els seus objectius s'alineen amb l'estrat\u00e8gia de La Fira, ja que \"permet apropar marques reconegudes a un p\u00fablic ampli, enriquir el mix comercial amb una proposta diversa i apostar per un model m\u00e9s sostenible\".<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Aix\u00ed, la incorporaci\u00f3 de Half Price refor\u00e7a el posicionament de La Fira Centre Comercial com a referent en moda, restauraci\u00f3 i oci, gr\u00e0cies a una oferta equilibrada que combina grans marques nacionals i internacionals amb propostes innovadores en retail.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>En aquest sentit, el centre, gestionat per la Socimi especialitzada en la compra i la gesti\u00f3 d'actius amb rendes estables de llarg termini, es troba immers en un pla d'expansi\u00f3 que contempla l'obertura de nous espais comercials i l'impuls d'activitats culturals i gastron\u00f2miques amb impacte positiu a l'economia local.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Half Price \u00e9s una marca europea en r\u00e0pid creixement, amb un assortiment en constant renovaci\u00f3 que permet als clients descobrir des de marques n\u00ednxol fins a firmes ic\u00f2niques de dissenyador, sempre a preus molt competitius. La seva proposta respon a la creixent demanda de consum responsable i accessible, oferint qualitat, tend\u00e8ncia i una segona vida als estocs de grans marques.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><\/div><\/div><\/div><\/div><\/div><div  class=\"wrap mcb-wrap mcb-wrap-1f11nuaob divider   mobile-one vb-item clearfix\" data-desktop-col=\"divider\" data-laptop-col=\"\" data-tablet-col=\"\" data-mobile-col=\"mobile-one\" style=\"\"   ><div class=\"mcb-wrap-inner mcb-wrap-inner-1f11nuaob mfn-module-wrapper mfn-wrapper-for-wraps\"  ><div class=\"mcb-wrap-background-overlay\"><\/div><\/div><\/div><div  class=\"wrap mcb-wrap mcb-wrap-jxwweexfr divider   mobile-one vb-item clearfix\" data-desktop-col=\"divider\" data-laptop-col=\"\" data-tablet-col=\"\" data-mobile-col=\"mobile-one\" style=\"\"   ><div class=\"mcb-wrap-inner mcb-wrap-inner-jxwweexfr mfn-module-wrapper mfn-wrapper-for-wraps\"  ><div class=\"mcb-wrap-background-overlay\"><\/div><\/div><\/div><\/div><\/section><section class=\"section mcb-section mfn-default-section mcb-section-xya0k15k default-width\"   style=\"\" ><div class=\"mcb-background-overlay\"><\/div><div class=\"section_wrapper mfn-wrapper-for-wraps mcb-section-inner mcb-section-inner-xya0k15k\"><div  class=\"wrap mcb-wrap mcb-wrap-8wxqoc7gp one-second tablet-one-second laptop-one-second mobile-one vb-item clearfix\" data-desktop-col=\"one-second\" data-laptop-col=\"laptop-one-second\" data-tablet-col=\"tablet-one-second\" data-mobile-col=\"mobile-one\" style=\"\"   ><div class=\"mcb-wrap-inner mcb-wrap-inner-8wxqoc7gp mfn-module-wrapper mfn-wrapper-for-wraps\"  ><div class=\"mcb-wrap-background-overlay\"><\/div><\/div><\/div><\/div><\/section><section class=\"section mcb-section mfn-default-section mcb-section-og5fq3h4p default-width\"   style=\"\" ><div class=\"mcb-background-overlay\"><\/div><div class=\"section_wrapper mfn-wrapper-for-wraps mcb-section-inner mcb-section-inner-og5fq3h4p\"><div  class=\"wrap mcb-wrap mcb-wrap-gf66ay6dq one tablet-one laptop-one mobile-one vb-item clearfix\" data-desktop-col=\"one\" data-laptop-col=\"laptop-one\" data-tablet-col=\"tablet-one\" data-mobile-col=\"mobile-one\" style=\"\"   ><div class=\"mcb-wrap-inner mcb-wrap-inner-gf66ay6dq mfn-module-wrapper mfn-wrapper-for-wraps\"  ><div class=\"mcb-wrap-background-overlay\"><\/div><div  class=\"column mcb-column mcb-item-7x4f9fqu one laptop-one tablet-one mobile-one column_button vb-item\" style=\"\" ><div class=\"mcb-column-inner mfn-module-wrapper mcb-column-inner-7x4f9fqu mcb-item-button-inner\"><a class=\"button  button_left button_size_1\" href=\"https:\/\/www.lafiracentrecomercial.com\/es\/actualidad-sin-filtros\/\"         title=\"\"><span class=\"button_icon\"><i class=\"icon-left-open\"  aria-hidden=\"true\"><\/i><\/span><span class=\"button_label\">Volver a Actualidad<\/span><\/a>\n<\/div><\/div><\/div><\/div><\/div><\/section><\/div>"},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.lafiracentrecomercial.com\/ca\/wp-json\/wp\/v2\/posts\/7815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lafiracentrecomercial.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lafiracentrecomercial.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lafiracentrecomercial.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lafiracentrecomercial.com\/ca\/wp-json\/wp\/v2\/comments?post=7815"}],"version-history":[{"count":2,"href":"https:\/\/www.lafiracentrecomercial.com\/ca\/wp-json\/wp\/v2\/posts\/7815\/revisions"}],"predecessor-version":[{"id":7817,"href":"https:\/\/www.lafiracentrecomercial.com\/ca\/wp-json\/wp\/v2\/posts\/7815\/revisions\/7817"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lafiracentrecomercial.com\/ca\/wp-json\/wp\/v2\/media\/7818"}],"wp:attachment":[{"href":"https:\/\/www.lafiracentrecomercial.com\/ca\/wp-json\/wp\/v2\/media?parent=7815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lafiracentrecomercial.com\/ca\/wp-json\/wp\/v2\/categories?post=7815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lafiracentrecomercial.com\/ca\/wp-json\/wp\/v2\/tags?post=7815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}